Tag Archives: shopping

Keeping up with the Jones

Do you have a little envy going on?  These days, everything from Order Envy (your friend’s meal choice looks way better than yours) to outright covetousness over their assets seems to be in vogue.  You may know it as that feeling when their gleaming new ride pulls up next to your perfectly operational and completely reliable, but 2005 model Corolla, and suddenly you feel a little lame.  Or you’ve been toting that fabulously comfortable, but rather battered handbag around a bit longer than most, while your friends have had a few sparkling new upgrades.  The Kardashians have even decided that you should really emulate them and based an empire on it!

It may not even be that you have a desire to actually  have what your friend or Kim or Khloe or Kourtney has—but what some behavioural economists call “image motivation,” which in layman’s terms, is simply the desire to be perceived as successful by others.

Basically, there’s nothing wrong with this—unless of course it encourages you to spend and live beyond your means. And that’s where there’s a problem.  It’s also always good to remember, that just because someone has it, doesn’t mean they can actually afford it.

You’ve likely heard the very common expression that someone may be trying to “keep up with the Joneses.”  Neighbours outdo each other with bigger and better renovations and newer and sportier vehicles while other look on and giggle.   You may however like to see where it’s all at for the original Jones…

The fabulous Wyndclyff Mansion built in 1853 in Rhinebeck, New York by Elizabeth Schermerhorn Jones originally inspired the phrase, and it’s now a crumbling ruin in total disarray.  So if you have a touch of the green-eyed monster over some of your friends places or belongings, perhaps you could hang a picture of what the Jones estate looks like now to give you a little comfort and perspective.

The house ended up with a number of owners who couldn’t afford to maintain or repair it, and it has now been abandoned for years.

So the best advice I can give, is to take the home’s fate to heart and use your desire for a little prestige as the fire to aid you in making your own individual, solid financial decisions.

Funnel the money you would have spent matching your mates into a savings or investment plan instead.  Chances are, by investing instead of spending, you’re way more likely to end up ahead!

Women, Money & Shame

Most women I know are pretty excited to show off a new purchase – the fabulous new handbag, a great new pair of shoes, a piece of jewellery or that amazing dress – but when it comes to sharing our true financial status – that’s something that rarely gets a mention!

Being honest about what we have or don’t have, is part of cleaning up our financial lives.

If there’s levels of personal debt that we’re uncomfortable with, it’s not often we speak of it,  Shame tends to come in first place.   When we’re invited out, we’d rather not tell someone we can’t afford that particular restaurant or outing.   At times, our need to fit in is greater than our financial circumstances, and so we lie both to others and ourselves and go anyway, placing ourselves further into debt.

It’s time to own what is the truth. There’s nothing embarrassing about saying, “I’ve put myself on a budget these days, I want to save for a holiday and I’m watching what I spend.”

Have you even got a goal to work on that’s more important than your immediate want to spend?  It’s much easier to say, “I’ve got a trip to Europe lined up, so I don’t want to spend that kind of money.”  “I’m paying off the credit card…”  “I’m trying to get the mortgage down…”

The story we often tell ourselves, is that ‘we can’t afford it.’

It’s actually all about how you choose to spend money. Your friends are highly likely to respect you more and some may even start watching where their money is going too.

You might just start a savings revolution amongst your buddies!  Why not give it a shot?