Tag Archives: Marketing

#FinCon17

So tomorrow I embark on adventure! (Ok, another one…)

A few years ago, I first heard about FinCon, a conference in the USA where money nerds,  and finance bloggers unite, and I figured I just had to be a part of that!… sometime.

I’m all about learning how to create more amazing content for my online platforms, and how to best promote this valuable information to reach my audience with marketing techniques, branding and networking.  I’d also love to pick up a few tips on pod-casting and interview some of the amazing people in my upcoming book Financial Secrets Revealed in a series.  There’s always so much to learn!

This year, the conference is being held in Dallas, Texas, meaning I’m taking one of the longest flights ever to get there!  A couple of years ago, this was a 17.5 hour flight and the longest flight on earth!  (Sydney – Dallas)  It’s now 15.5 hours long and has been pipped by an Auckland – Dubai trip, with more routes being offered that will beat that again in the coming year.

There’s a contingent of a few Aussies I know from the financial services profession, from advisers to product providers, who are also heading over and we’re sure to be picking up some amazing tips and sharing ideas amongst ourselves as well.  We might even fit in a a basketball game!  I hear the Philadelphia 76ers are playing the Dallas Mavericks while we’re there…

We’ve downloaded and signed up on the app, introduced ourselves and are ready to roll.  One more sleep and I’m off!

Now, I’m no stranger to long haul flights but would love to hear any tips you have for how you manage to stay sane onboard… and if there’s anything you’d love me to ask the amazing presenters and sharing crew at FinCon too.

The Travels Begin

 

So my year of tripping is about to commence.

Our Marketing Discovery sessions with clients and colleagues wrapped up last week.  The family then kicked back with friends over a BBQ, I took off to a movie (The Book Thief!) and rested up over the Australia Day long weekend and tomorrow marks the start of my travels for 2014.  A full month or more at home is a bit out of the ordinary for me!

I’m off to Newcastle to see a potential client, then drive to Sydney the following day for the branding review, have lunch with a colleague and meet with lots more clients over the course of the Friday evening and Saturday, before returning to the Gold Coast.

I’ve also been busy prepping for our big trip next Thursday to Bali for the first Wealth Planning Partners offshore retreat.  Our sessions on Marketing, Social Media and Business Planning are covered off.  I’ve a bit more work to do on our Client Value Proposition and Service Level Agreements and the Client Experience but am looking forward to everything that we’ll uncover whilst there.  I’ve booked in a cooking class and Spa Treatment while we’re there and the boys are hoping for new tailor made suits too!

After that, we’re off to Kuala Lumpur, Malaysia to join other delegates from around the world at one of the premier events for financial advisers, The Million Dollar Round Table Experience.  Should be good!  Might even try for another Food Tour when we’re there.  I’ve done them before and they’re great!

I’ve also had another first this week.  I’ve always wanted to be a published author, so have started small and contributed an article to a book called Financial Freedom Explained by Mithra Publishing.  I’ve ordered a few copies of that and am looking to turning over the pages to see how it all turned out!

Busy times!

More soon on my adventures!