Keeping up with the Jones

Do you have a little envy going on?  These days, everything from Order Envy (your friend’s meal choice looks way better than yours) to outright covetousness over their assets seems to be in vogue.  You may know it as that feeling when their gleaming new ride pulls up next to your perfectly operational and completely reliable, but 2005 model Corolla, and suddenly you feel a little lame.  Or you’ve been toting that fabulously comfortable, but rather battered handbag around a bit longer than most, while your friends have had a few sparkling new upgrades.  The Kardashians have even decided that you should really emulate them and based an empire on it!

It may not even be that you have a desire to actually  have what your friend or Kim or Khloe or Kourtney has—but what some behavioural economists call “image motivation,” which in layman’s terms, is simply the desire to be perceived as successful by others.

Basically, there’s nothing wrong with this—unless of course it encourages you to spend and live beyond your means. And that’s where there’s a problem.  It’s also always good to remember, that just because someone has it, doesn’t mean they can actually afford it.

You’ve likely heard the very common expression that someone may be trying to “keep up with the Joneses.”  Neighbours outdo each other with bigger and better renovations and newer and sportier vehicles while other look on and giggle.   You may however like to see where it’s all at for the original Jones…

The fabulous Wyndclyff Mansion built in 1853 in Rhinebeck, New York by Elizabeth Schermerhorn Jones originally inspired the phrase, and it’s now a crumbling ruin in total disarray.  So if you have a touch of the green-eyed monster over some of your friends places or belongings, perhaps you could hang a picture of what the Jones estate looks like now to give you a little comfort and perspective.

The house ended up with a number of owners who couldn’t afford to maintain or repair it, and it has now been abandoned for years.

So the best advice I can give, is to take the home’s fate to heart and use your desire for a little prestige as the fire to aid you in making your own individual, solid financial decisions.

Funnel the money you would have spent matching your mates into a savings or investment plan instead.  Chances are, by investing instead of spending, you’re way more likely to end up ahead!

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